... and economic) and pro-social (cultural, environmental and animal welfare) factors jointly influence consumer evaluations of meat substitutes. Design/methodology/approach Textual analysis of 65 discussion threads and 33,797 unique text observations from natural conversations on Reddit was used to identify...

... advertising Textual analysis Sign/commodity Accent Authenticity Empowerment During the 20th century, productive activity has gradually given rise to a completely new situation, whereby the economic engine is mainly activated outside of material production. Such a transformation has its concrete...