... and economic) and pro-social (cultural, environmental and animal welfare) factors jointly influence consumer evaluations of meat substitutes. Design/methodology/approach Textual analysis of 65 discussion threads and 33,797 unique text observations from natural conversations on Reddit was used to identify...

... rhetoric. So, as a part of semiotics, textual analysis will be the method able to provide intellectual coverage for the following research questions: Does Cruzcampo brewing company develop a place branding strategy? If so, how does it do it? More specifically: What type of emotional...