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Keywords: Textual analysis
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (11): 3932–3958.
Published: 04 September 2025
... and economic) and pro-social (cultural, environmental and animal welfare) factors jointly influence consumer evaluations of meat substitutes. Design/methodology/approach Textual analysis of 65 discussion threads and 33,797 unique text observations from natural conversations on Reddit was used to identify...
Journal Articles
Territoriality and social values: textual analysis of the #ConMuchoAcento campaign by Cruzcampo beer
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1539–1553.
Published: 28 December 2023
... 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Place branding Territoriality Cultural units Social values Andalusia Cruzcampo beer Emotional advertising Textual analysis Sign/commodity Accent Authenticity Empowerment...
