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Keywords: The theory of planned behaviour
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Journal Articles
Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust
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Journal:
British Food Journal
British Food Journal (2023) 125 (1): 112–131.
Published: 22 March 2022
...Sheeba Hamid; Mohd Azhar; Sujood Purpose This paper aims to examine consumers’ behavioral intention (BI) to order food and beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the theory of planned behavior (TPB). Design/methodology/approach Data were collected via...
