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Keywords: The theory of planned behaviour (TPB)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 3026–3046.
Published: 02 April 2026
... the underlying mechanism of how these risk perceptions interact with the Theory of Planned Behaviour (TPB). Design/methodology/approach This study employs PLS-SEM to empirically analyse questionnaire responses provided by 415 participants in China. Findings The study reveals that positive attitude...
Includes: Supplementary data
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (10): 3779–3802.
Published: 27 August 2024
... Emerald Publishing Limited Licensed re-use rights only Motivations The theory of planned behaviour (TPB) The theory of consumption values (TCV) Organic food purchasing behaviour (OFP) Consumers have been paying increasing attention to organic food in response to environmental crises...
