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Keywords: Theory of reasoned action (TRA)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 331–349.
Published: 02 July 2021
... is one aspect of the expected utility, but other aspects include incentives received from buyers (Arinloye et al., 2015), and payment mechanisms and grading (Blandon et al., 2010). The theory of reasoned action (TRA) (Fishbein and Ajzen, 1975) and its later variant the theory...
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (12): 4097–4115.
Published: 18 May 2021
... rights only Social identity theory Tea Regulatory focus Geographical indication labelling (GIL) Theory of reasoned action (TRA) Consumers are increasingly concerned with the quality and safety of food (Sadílek, 2019 ; Wu, 2015 ; Botonaki et al., 2006). Transparency...
