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Keywords: Theory-based interventions
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Journal Articles
British Food Journal (2026) 128 (6): 2554–2571.
Published: 27 January 2026
..., underscoring the need for theory-based interventions to promote its acceptance. This study aims to identify specific motivators and barriers to regular cultivated meat consumption. Design/methodology/approach We extended the theory of planned behaviour (TPB) with underlying beliefs and psychographic...
Includes: Supplementary data

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