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Keywords: Time sensitivity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1510–1538.
Published: 02 January 2024
...Yijie Cao; Jun Wang Purpose The purpose of this study is to test the impact of time and price sensitivity on consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms and explore the moderating effect of purchase preference on time sensitivity and satisfaction...
