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Keywords: Trade marks
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Journal Articles
Journal:
British Food Journal
British Food Journal (1988) 90 (1): 15–19.
Published: 01 January 1988
... name development and presents findings on this subject recently gathered in a survey of food manufacturers. © MCB UP Limited 1988 Brand names Food industry Marketing Trade marks THE SELECTION OF FOOD BRAND NAMES by David Shipley, Graham J. Hooley and Simon Wallace University...
