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Keywords: Trade-off
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (1): 139–156.
Published: 05 January 2015
...Tunyarut Jinkarn; Prisana Suwannaporn Purpose – The purpose of this paper is to understand consumer perspectives and trade-offs on packaging convenience attributes of various food and drink packages vs increased cost. Design/methodology/approach – The research utilized structured interviews...
