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Keywords: Traffic light coding
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Journal Articles
Investigating the effect of restaurant menu labelling on consumer food choices using a field experiment
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3447–3467.
Published: 02 December 2021
... shares her experience designing a field experiment with a restaurateur for future research. Consumer behaviour Consumer choice Calorie labelling Menu labelling Traffic light coding The proponents of menu labelling highlight two potential sources of improvement in public health as a result...
