... Transformative Consumer Research (TCR) and Technology Affordances to explore how AI-enabled solutions facilitate value creation and foster behavior change in sustainable food consumption contexts. Findings Five key AI domains were identified: product discovery, sustainability signaling, dietary guidance...

... literacy Food marketing Transformative consumer research Food consumption Healthy eating Consumer well-being Measurement Systematic review Given that this study’s primary goal was to provide a solid theoretical foundation (conceptualization, measurement, antecedents, and outcomes...