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Keywords: Trial behavior
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Journal Articles
An empirical investigation of in‐store sampling promotions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (10): 1252–1266.
Published: 27 September 2011
...” on the hedonic/utilitarian scale, and as reflected in Table I , is provided in the Appendix (Table AI). The following presents our insights about trial behavior with respect to in‐store free samples, consumers' motives for taking or declining a free sample, and consumers' attitudes towards in‐store free...
