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Keywords: Trust in influencers
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (4): 1555–1584.
Published: 25 November 2025
.... Findings Results reveal that impulsive systems strongly dominate reflective systems in food influencer contexts. Cognitive and affective trust mediate influencer stimuli effects on PSI, which predicts impulsive buying tendency (IBT). IBT fully mediates emotional engagement’s impact on UBI, confirming...
Includes: Supplementary data
