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Keywords: UTAUT2
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (2): 774–794.
Published: 13 November 2023
... new factors: trust and word-of-mouth (WOM). This paper aims to discuss the aforementioned ideas. Design/methodology/approach A theoretical model has been proposed, based on the extended unified theory of acceptance and use of technology (UTAUT2). Data collection was conducted through an online...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (5): 2041–2060.
Published: 10 November 2023
...Salma S. Abed Purpose This research empirically studies consumers' continued intention to use mobile food delivery applications (apps) during the post-pandemic era in Saudi Arabia. Design/methodology/approach Using the unified theory of adoption and use of technology 2 (UTAUT2...
