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1-2 of 2
Keywords: Ugly food
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–19.
Published: 08 May 2026
... A applied an event study methodology with Taiwan Economic Journal data to assess market reactions to certification events among 54 listed restaurant firms. Study B used a Theory of Planned Behavior-based survey to analyze how perceived ugly food value affects attitude, subjective norm, perceived...
Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (10): 3570–3588.
Published: 01 July 2025
...Thu-Hang Hoang; Quynh-Hoa Le; My Uyen Le; Nhu Ngo Vu Quynh; Phuong-Linh Phan Nguyen Purpose Retailers play a crucial role in addressing food waste by promoting consumer acceptance of “ugly” or imperfect produce. This study investigates the impact of marketing communication tactics on ugly food...
