... and behaviour intentions. Findings The results indicated that consumers perceived the news as highly credible when they read it with reliable news sources or risk response advice. Governmental and individual risk response advice significantly impacted consumers’ understanding of news. In addition...

...Santosh Vijaykumar; Jemma McCready; Pamela Louise Graham; Daniel Morris Purpose The authors sought to unpack the paradox between increasing demand for probiotics products against inconclusive scientific evidence about the effectiveness. This paper investigated public understanding...