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1-4 of 4
Keywords: Upcycled food
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Journal Articles
Co-branding for sustainability: how consumer perceived benefits, risks, and quality assurance shape upcycled food acceptance
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 386–406.
Published: 17 October 2025
...YoonHyung Huh; Yang Xu; EunHa (Lena) Jeong Purpose This study explores the effectiveness of co-branding as a strategic tool to promote consumer acceptance of upcycled food, a novel solution for reducing food waste. Drawing on signaling theory and prospect theory, the study investigates whether co...
Journal Articles
Consumer perception of upcycled food labels
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (9): 3230–3245.
Published: 13 June 2025
...Yan Cao; Yisak Jang Purpose This study introduces a value-added framework for upcycled food and empirically investigates consumer perceptions of these labeled foods. Design/methodology/approach This study utilized a self-administered survey (n = 379) as a research instrument for data...
Journal Articles
Solutions to food waste: investigating Taiwanese consumer attitudes and behavioral drivers toward upcycled food
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (3): 971–989.
Published: 10 January 2025
...Han-Shen Chen; Ching-Tzu Chao Purpose The purpose of this study was to explore Taiwanese consumers attitudes toward upcycled food as a viable and economically sustainable solution to food waste within the context of global environmental pressures caused by the food system. This study applied...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (1): 48–63.
Published: 23 January 2023
...Hanieh Moshtaghian; Kim Bolton; Kamran Rousta Purpose This study investigates factors motivating upcycled food choices and assesses the association between these factors and hesitancy towards upcycled food consumption in a Swedish population. Design/methodology/approach An online food choice...
