...Joonho Moon; Myungkeun Song; Won Seok Lee; Ji Min Shim Purpose This study aims to explore the structural relationship among food quality, usefulness, ease of use, convenience, brand trust and willingness to pay. The technology acceptance model was used as the theoretical foundation of this work...

...Won Seok Lee; Myungkeun Song; Joonho Moon; Ruohan Tang Purpose This study explores food delivery app users and technology acceptance model as a theoretical underpinning. This study thus investigated the determinants of usefulness, ease of use and intention to use for food delivery app service...