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Keywords: Utilitarian
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (4): 1379–1394.
Published: 11 February 2025
...Sonalika Sarangi; Rajesh Moharana; J.S. Gayathri Purpose The purpose of this research is to examine the influence of various factors on consumer purchasing actions within the realm of organic food. Specifically, it aims to understand how hedonic value, trust, utilitarian value, purchasing...
