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Keywords: Utilitarian value
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (5): 1758–1775.
Published: 22 December 2020
...@su.edu.sa 10 07 2020 30 10 2020 04 12 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Organic food Utilitarian value Hedonic value Availability Trust Subjective norms Consumers are becoming increasingly concerned...
Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (4): 1013–1026.
Published: 13 March 2020
... willingness to buy and to pay for organic olive oil. The hedonic value has a stronger influence on willingness to buy while the utilitarian value has a stronger influence on willingness to pay. Research limitations/implications This study contributes to knowledge regarding the relationships between...
