...-determination theory (SDT), the theory of planned behaviour (TPB) and the value-belief-norm (VBN) theory, the study develops and tests an integrated framework to explain the formation of intentions and buying behaviour despite financial constraints. Design/methodology/approach Data were collected from 487...

... the sensory properties of meat itself. However, the success of a novel food depends on consumer acceptance. Psychosocial literature has already shown that the theory of planned behaviour (TPB) and the value-belief-norm (VBN) model are solid frameworks for understanding and predicting healthy and sustainable...

... the factors that influence consumer behavior towards the welfare of fish, this study aims to explain the behavior using the value–belief–norm (VBN) model. In addition, we extend the model by using empathy as a factor influencing the formation of personal norms. This study argues that by adding empathy...