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Journal Articles

The country-of-origin dilemma: domestic bias or need for transparency? Assessing consumer’s value of information for country-of-origin labelling in Italy

Open Access
Giuditta Farina, Mirta Casati, Paolo Sckokai
Journal: British Food Journal
British Food Journal (2024) 126 (13): 521–541.
https://doi.org/10.1108/BFJ-03-2024-0235
Published: 01 October 2024
...Giuditta Farina; Mirta Casati; Paolo Sckokai Purpose The main objective of this study is to analyze consumers’ willingness to pay (WTP) for country-of-origin (COO) labels of two processed food products, disentangling the value of information (VOI) that consumers place on COO information from...
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