...Jiaying Zhou; Ryo Sakiyama; Mingqi Ye; Wirawan Dony Dahana Purpose This study investigates how the use of online food delivery (OFD) services can motivate consumers to switch between food providers through its impact on switching costs, variety-seeking tendencies and exposure to competitors...

...Diletta Acuti; Valentina Mazzoli; Laura Grazzini; Rinaldo Rinaldi Purpose The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk perception, wine involvement and variety seeking...

... relationship between gastronomy online review dimensions and the behavioural intention towards ethnic food. In addition, the indirect influence of the constructs for behavioural intention through involvement and the moderating effect of variety seeking were found. Indeed, when involvement increases as a result...

...Oliver Meixner; Viktoria Knoll Purpose – The purpose of this paper is to describe the further development of the previously introduced switch of brand (SB) model (presented in 2012) which helps to approximate variety-seeking behaviour (VSB) out of household panel data. Design...

...Hung-Chou Lin Purpose – The purpose of this paper is to explore the effects of food product types and affective states and on consumers’ variety seeking (VS) tendency. Design/methodology/approach – Two experiments are conducted in this paper to examine the influence of different food...

...Chien‐Huang Lin; Hung‐Chou Lin; Sheng‐Hsien Lee Purpose This paper seeks to explore the effect of mood states and gender on the relationship between health‐related information and variety seeking (VS) behavior among food products. Design/methodology/approach Two experiments were conducted...