...Nikita Dogra; Aseesdeep Kour; Honeyka Mahajan; Neelika Arora Purpose With the growing awareness of environmental sustainability, animal welfare and health benefits of vegan diets, understanding behavioural and psychological processes that influence consumers to switch to a vegan diet is crucial...

...Ursula Ploll; Tobias Stern Purpose Vegetarian and vegan dietary practices have recently moved from being marginal activities to occupying a more mainstream position. While the reasons for this have been analysed by many researchers, the extent to which the underlying motives may influence other...

... Vegetarianism and veganism are not only overestimated through surveys but also associated with a segment of the population that is consuming increasing amounts of meat. This dual development leads to a stable per capita meat consumption. Originality/value Our results indicate that greater scientific...

...Matthew Cole Purpose The purpose of this paper is to critically examine the dominance of an ascetic discourse of veg*anism in social research literature, and to relate it to a dominant hierarchical ordering of Western diets (to refer collectively to veganism and vegetarianism). Design...