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Keywords: Visual criteria
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (1): 83–99.
Published: 04 January 2016
...) shows the effect of packaging on the communication process with the customers. Mohsen Rasouli Valajoozi can be contacted at: rasouli.mohsen@ut.ac.ir © Emerald Group Publishing Limited 2016 Milk Buying behaviour Customer perception Packaging design Visual criteria Milk...
