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Keywords: Visual engagement
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Journal Articles
The impact of digital image-based features on users' emotions and online behaviours in the food industry
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 31–49.
Published: 30 June 2021
..., and one with high and one with low dynamism, published by a food company on its official Instagram account. Food-identity, emotional appeals and digital visual engagement behaviours were measured. A total of 141 students between 19 and 25 years old of a European University completed the questionnaire...
