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Keywords: Wellness tourism
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (13): 520–540.
Published: 24 October 2022
...Fabio Forlani; Mauro Dini; Tonino Pencarelli Purpose The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism experiences. Design/methodology/approach This paper adopts...
