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Keywords: Whole grains
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Journal Articles
Journal:
British Food Journal
British Food Journal (2014) 116 (8): 1330–1345.
Published: 29 July 2014
...Nicole Elizabeth Hellyer; Iain Fraser; Janet Haddock-Fraser Purpose – The purpose of this paper is to establish implicit consumer attitudes towards whole grain foods, following criticisms of explicit enquiries revealing an attitude-behaviour gap. For products considered to have social...
