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Keywords: Willingness to pay a premium
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Journal Articles
Outer signs, inner worth: the impact of external assurance cues on consumer willingness to pay a premium for green food
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (9): 3194–3214.
Published: 05 August 2025
... the mechanisms by which these cues influence consumers’ willingness to pay a premium. The stimulus-organism-response (SOR) framework is employed to explore the impact of external assurance cues for green food on consumers’ willingness to pay a premium for such products. Design/methodology/approach A mixed...
Journal Articles
Antecedents of pregnant women’s purchase intentions and willingness to pay a premium for organic food
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (7): 1561–1573.
Published: 05 July 2018
... willing to pay a premium for organic food. Hence, the following hypotheses are suggested: Organic food Purchase intentions Pregnancy Willingness to pay a premium In a competitive marketplace, food producers invest in new product development to differentiate themselves from the rivals...
Journal Articles
Attitudinal inconsistency toward organic food in relation to purchasing intention and behavior: An illustration of Taiwan consumers
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (7): 997–1015.
Published: 29 June 2012
...Shih‐Jui Tung; Ching‐Chun Shih; Sherrie Wei; Yu‐Hua Chen Purpose This study aims to examine the attitudinal inconsistency among Taiwanese consumers toward organic agriculture/food, and its relationship to their willingness to pay a premium and purchase for organic product. Design/methodology...
