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Keywords: Wine-related lifestyle
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2385–2401.
Published: 18 November 2019
...Wang Yabin; Jiagui Li Purpose The purpose of this paper is to explore China’s online wine market segmentation on the basis of the wine-related lifestyle (WRL). Moreover, this study can provide further understanding and reference about China’s wine market segmentation research, which is limited...
