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Keywords: WoM
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Journal Articles
Mohammad Soliman, Aseela Nasser Al Harthi, Alicia Orea-Giner, Amir Azad Adli Al-Kathiri, Naayama Al-Ghafri
Journal:
British Food Journal
British Food Journal (2025) 127 (9): 3477–3497.
Published: 03 July 2025
...Mohammad Soliman; Aseela Nasser Al Harthi; Alicia Orea-Giner; Amir Azad Adli Al-Kathiri; Naayama Al-Ghafri Purpose This study builds on the value-attitude-behaviour theory to explore the relationships between customer value, social marketing (SM), attitude, word-of-mouth (WoM) and behaviour toward...
