... of web aesthetics in FDAs by investigating how web aesthetics (focusing on information and visual design) influence consumers’ intentions to reuse FDAs and promote them through word-of-mouth. Design/methodology/approach This study uses a mixed-method approach to test the proposed relationships...

...Xin Liu; Jianing Wang; Chunmei Liu Purpose This study empirically examined four value attributes (e.g. conditional value, functional value, epistemic value and price consciousness) influencing young customers’ attitudes, word-of-mouth (WOM) and continuous usage intentions. Subjective norm...

..., the authors investigate the effect of the advertising, communication focus promoting LGM-based meat, on consumers' willingness to buy (WTB) and word-of-mouth (WOM), by shedding light on the moderator role of consumers' environmentalism and status consumption orientation tendency in influencing...

...Barbara Francioni; Ilaria Curina; Sabrina M. Hegner; Marco Cioppi; Tonino Pencarelli Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived...

...Claudio Aqueveque; Pablo Rodrigo Purpose The purpose is to evaluate the effect of positive and negative traditional word-of-mouth (PWOM and NWOM) on price-based quality perceptions of middle-range wine (price comprised between US$4 and US$12), considering the moderator role of type of relationship...

..., educational, esthetic and escapism). The purpose of this paper is to empirically explore the effects of the experience economy on tourists’ word-of-mouth (WOM) in Chengdu cuisine through satisfaction and memory. Design/methodology/approach In total, 397 valid data were collected from the tourists who have...