Keywords: Worlds of production
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Journal Articles
British Food Journal (2011) 113 (11): 1406–1426.
Published: 25 October 2011
.... The combination of these two dimensions – technology and market‐ (see Figure 1) results into four quadrants which represent four ideal‐typical “worlds” of production (WOPs) which are characterized by specific “rationalities of behaviour” regarding, for instance, the type of competition, the organization...

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