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Keywords: Worldwide web
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Journal Articles
Web as a customer communication channel in the confectionery industry in South Eastern European countries
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (1): 17–36.
Published: 25 January 2011
... Publishing Limited 2011 Confectionery Electronic commerce Worldwide web Customer relations Confectionery industry is an important part of food industry in South‐Eastern Europe. In past 50 years several large companies have developed and proliferated as important players in the region...
