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Keywords: Yesmywine.com (YMW)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2385–2401.
Published: 18 November 2019
... China Wine Wine-related lifestyle Yesmywine.com (YMW) WRL has been described in research regarding wine market segmentation by Australian and American scholars. It is defined as changing consumer values, including attitudes and opinions about products, things and activities, which determine...
