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Keywords: Young customers
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (1): 73–91.
Published: 31 October 2024
...Xin Liu; Jianing Wang; Chunmei Liu Purpose This study empirically examined four value attributes (e.g. conditional value, functional value, epistemic value and price consciousness) influencing young customers’ attitudes, word-of-mouth (WOM) and continuous usage intentions. Subjective norm...
