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Keywords: e-WOM
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 2697–2717.
Published: 26 February 2026
... (e-WOM) content, as well as to examine the relationship between such content and perceived relationship quality; and (2) to assess whether there are significant differences in the means of the variables perceived privacy, e-WOM and perceived relationship quality between foodservice sector users...
Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (2): 430–461.
Published: 29 October 2021
.... To what extent can blog engagement influence readers' intention to taste, to visit and to e-WOM? Thus, the study bridges a significant gap in extant influencer marketing literature (Taylor, 2020 ; Campbell and Rapp Farrell, 2020 ; Martínez-López et al., 2020 ; Lou and Yuan, 2019...
