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Keywords: intention to consume
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1781–1805.
Published: 12 February 2024
... loyalty, significantly influence consumers' intention to consume street foods. Additionally, the results support the moderating role of SMCs. This suggests that the presence and influence of SMCs play a significant role in shaping consumers' intention and behaviours towards street food consumption...
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (8): 2880–2892.
Published: 30 June 2021
... to investigate the effect of perceived susceptibility, perceived barriers and intention to consume functional food among older consumers. Design/methodology/approach Data were collected from Malaysian older consumers using a structured questionnaire. A total of 250 usable questionnaires were used for final...
