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Purpose

The typology developed in this research allows one to compare a variety of information services around the world. A properly built typology ensures a methodologically‐valid framework.

Design/methodology/approach

In this research typology‐building methodologies developed in social sciences and strategic management are imported to provide an example of how a typology may be built for information services.

Findings

The prescriptive element derived from this framework helps to benchmark countries relative to different information services as a function of their level of development and cultural characteristics.

Originality/value

This research enables managers of multinationals to distribute their information globally by taking advantage of the relative differences among countries.

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