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Purpose

The purpose of this paper is to present the development of a business excellence model applicable in the hospitality industry.

Design/methodology/approach

Two surveys using questionnaires were conducted: the first one for the development of the model's criteria and sub‐criteria and the second one for the assessment of the criteria and sub‐criteria weights. The model was tested on a number of Greek high‐class hotels.

Findings

Compared with other business excellence models the proposed model includes criteria and sub‐criteria that are more applicable to hotels. The model studies the factors that drive excellence in the hotel sector as well as the importance of these factors as they have been defined by the managers of the hotels. The implementation of the model in a number of high‐class Greek hotels shows its applicability and suitability to be used as a benchmarking system.

Research limitations/implications

Time limitations, as the project was co‐funded by the European Union, have limited the implementation of the proposed business excellence model to a small number of Greek hotels in the area of Crete.

Originality/value

The critical success factors for high‐class hotels have been identified and a business excellence model applicable in the hospitality sector has been developed.

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