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Addresses the need of organizations for an integrated understanding of strategy formulation and implementation, especially those which confront highly dynamic and uncertain environments. Highlights the current lack of common perspective, vocabulary and conceptual base in research approaches, many of which result in inapplicable or irrelevant strategy formulations. Aims to provide a framework for researching strategy formulation and implementation which avoids full predefinition of research objectives and methodology, but which rather allows them to emerge holistically through research processes.

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