Pricing model, engagement model and firm performance: evidence from Indian data science industry

Deepika Jhamb is Associate Professor at the Doctoral Research Center, Chitkara Business School, Chitkara University, Punjab, India. She holds PhD from the Thapar University, Punjab, India with specialization in Retailing and Master of Business Administration (MBA) in Marketing from the Institute of Chartered Financial Analysts of India (ICFAI). She received the Post-Doctoral Fellowship from the Indian Council of Social Science Research, Delhi, India. Her research interests include marketing, retailing, consumer behavior and sustainable consumption.

Sukhpreet Kaur is Assistant Professor at the Doctoral Research Center, Chitkara Business School, Chitkara University, Punjab, India. She holds doctorate degree in management from Thapar Institute of Engineering and Technology, Patiala, Punjab, India. Her research area of interest is Human Resource Management and Organization Behavior. She has several publications in international journals. She is serving as active reviewer for various reputed journals like Human Resource Management Journal, South Asian Journal of Human Resource Management, Management and Labor Studies, South African Journal of Human Resource Management, Benchmarking: An International Journal, Sage Open and Journal of Organizational Change Management etc.

Saurabh Pandey is Research scholar pursuing PhD from Chitkara Business School, Chitkara University, Punjab, India.

Amit Mittal is Professor at the Doctoral Research Center, Chitkara Business School, Chitkara University, Punjab. He holds doctorate degree in management from Maharshi Dayanand University, Rohtak, Haryana, India. He presently reviews for reputable journals such as Technological Forecasting and Social Change (Elsevier), Public Health (Elsevier) Benchmarking (Emerald), Technology Analysis and Strategic Management (Taylor and Francis), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), Management Decision (Emerald), Sustainability (MDPI), Management Decision (Emerald), etc.