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Journal Articles

Pricing model, engagement model and firm performance: evidence from Indian data science industry

Deepika Jhamb, Sukhpreet Kaur, Saurabh Pandey, Amit Mittal

Benchmarking: An International Journal (2024) 31 (9): 2821–2838.

https://doi.org/10.1108/BIJ-09-2022-0566

Published: 07 August 2023

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Journal Articles

Embracing the employee orientation: does customer relationship matter in brand building?

Deepika Jhamb, Nidhi Kampani, Vikas Arya

Benchmarking: An International Journal (2022) 29 (2): 411–433.

https://doi.org/10.1108/BIJ-12-2020-0614

Published: 10 June 2021

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Journal Articles

Uncovering the dimensions of servicescape using mixed method approach – A study of beauty salons

Nidhi Kampani, Deepika Jhamb

Benchmarking: An International Journal (2021) 28 (4): 1247–1272.

https://doi.org/10.1108/BIJ-09-2020-0492

Published: 01 December 2020

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