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Rising interest in quality has determined a tangible revision of a new product’s design and a great development of tools for supporting it. The present paper is an attempt at systematization of the proposed techniques and methodologies. The analysis is managed with reference to a multidimensional frame (technological and economic‐organizational) in which a design of a new product may be considered. Considers four areas relating to aspects such as new design start‐up and detailed design activities.

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