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Keywords: Beauty salons
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Journal Articles
Uncovering the dimensions of servicescape using mixed method approach – A study of beauty salons
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Benchmarking: An International Journal (2021) 28 (4): 1247–1272.
Published: 01 December 2020
...Nidhi Kampani; Deepika Jhamb Purpose The purpose of this study aims to explore the dimensions assessing the servicescape of beauty salons and provides suggestions to improve the salon's servicescape. Design/methodology/approach A mixed-method design is used in the sequence of thematic analysis...
