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Keywords: Communicative
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Journal Articles
Uncovering the dimensions of servicescape using mixed method approach – A study of beauty salons
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Benchmarking: An International Journal (2021) 28 (4): 1247–1272.
Published: 01 December 2020
..., the communicative staging of servicescape and the social staging of servicescape. These dimensions are mentioned in the order of importance perceived by the customers. The substantive staging of servicescape was identified with five factors: ambient conditions, facility aesthetics, artifacts, provisions and spatial...
