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Keywords: Destination brand equity
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Journal Articles
Benchmarking: An International Journal (2022) 29 (4): 1306–1331.
Published: 23 July 2021
...Muhammad Sabbir Rahman; Surajit Bag; Hasliza Hassan; Md Afnan Hossain; Rajesh Kumar Singh Purpose This paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect...
