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Keywords: Enduring travel involvement
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Journal Articles
Benchmarking: An International Journal (2022) 29 (4): 1306–1331.
Published: 23 July 2021
... equity influences the revisit intention of a traveller for health tourism via destination brand association. The perceived trust, reliability and soft issues of a traveller moderate the relationship between destination brand equity and destination brand association. Enduring travel involvement also...
