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Keywords: Fast foods
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Journal Articles
Cross‐cultural competitive benchmarking of fast‐food restaurant services
Available to Purchase
Benchmarking: An International Journal (2013) 20 (2): 212–232.
Published: 05 April 2013
...Hokey Min; Hyesung Min Purpose The purpose of this paper is to help fast‐food restaurants successfully penetrate foreign markets and then strengthen their foothold in those markets by identifying cross‐cultural differences in the perceived service quality of fast‐food restaurants; and by examining...
