... technology, paving the way to improve their performance. Design/methodology/approach We have adopted RBV in management practices such as marketing, strategy, finance, and human resources. Findings RBV has gained researchers' attention with the growing competitive world and new challenges to retaining...

.... In today's digitalized environment, gamification has turned into a powerful motivational tool (Behl and Dutta, 2020). Gamification is a crucial technologically oriented system for engaging and entertaining people and involves playing games, i.e. online marketing techniques, to increase people's engagement...

...Lisa Melander Purpose Being innovative and bringing new products to the market fast is important for firms to stay competitive. Customers are important for providing input to product developments in industrial markets. The purpose of this paper is to increase understanding of how firms use Voice...

... advertisers couldn’t do it successfully. McDonald (2009) has termed puffery as a “mismarketing” practice and suggests adoption of a more disciplined and professional approach towards marketing. The author suggested increasing the accountability of marketing department towards its spending on the promotional...

...Usha Ramanathan; Sandar Win; Andreas Wien Purpose The purpose of this paper is to determine the nature of the relationship between service quality and desired customer behaviours in the leasing market using an appropriate service quality measurement model. The authors take a step further...

...Khmarskyi Valentyn; Roman Pavlov Purpose The purpose of this paper is to determine relation between marketing expenses and bank’s financial position. Factor and cluster analyses were applied to unify different financial variables into financial clusters. Each cluster has specific long-term...

...Tzong‐Ru (Jiun‐Shen) Lee; Min‐Chih Hsu; Anieszka M. Dadura; K. Ganesh Purpose The purpose of this paper is to analyze and investigate analyzed core operational problems of aquatic products with food traceability system and their performance in the Taiwanese market and to develop the marketing...

.... Originality/value The models studied are applied for the first time for the kind of data treated, where determination of which customers remain active is a problem of special interest. © Emerald Group Publishing Limited 2009 Customer profiling Marketing Benchmarking Modelling Knowledge...

... may achieve operational efficiencies, it results in copying competitors and incremental productivity improvements rather than breakthrough in marketing innovation. This study extends the biopharmaceutical marketing framework from internally focused industry benchmarking to external competency‐based...

...Nina L Reynolds This paper looks at the methodology adopted for international marketing research by commercial marketing research agencies. It considers the actual practices used by providers of commercial international marketing research, and reveals that while most commercial researchers...

... Benchmarking Marketing Service Consumers Competitiveness Respondents’ importance rankings suggested, in one sense, some key contextual differences, for example retail evaluations focused on the tangible elements while the other two sectors focused on staff knowledge and experience. Yet, the potential...

...Susan Hart; Nikolaos Tzokas This research examines whether the marketing mix decisions for new product launch change over the product‐market life cycle. Results raise questions about existing benchmark beliefs based on normative text‐book theories. In view of new insights we suggest a number...

...Scott G. Dacko Given that the majority of firms are followers of pioneering firms into new, related product markets, managers of almost all firms can benefit from benchmarking their competitive responses to pioneering new product introductions. This paper examines the competitive responses of firms...