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Keywords: Modern marketing
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Journal Articles
Benchmarking: An International Journal (2024) 31 (2): 410–438.
Published: 28 February 2023
...Gautam Srivastava; Surajit Bag Purpose Data-driven marketing is replacing conventional marketing strategies. The modern marketing strategy is based on insights derived from customer behavior information gathered from their facial expressions and neuro-signals. This study explores the potential...
